Jojo Collective

Jojo Collective’s organic, vegan-friendly, chemical free perfumes are “inspired by nature and the things around me,” says owner Jodie. For years, she couldn’t wear perfume because it would give her headaches, so she decided to create her own luxurious, natural scents, that wouldn’t interfere with her health, but rather boost her wellbeing. “When creating a scent, I try to open up the heart and mind to memories,” Jodie explains, “An aroma can instantly connect and awaken your senses, transport you to a different place or time. Perfume has a way of telling a story and that’s what I’m trying to do with every new blend.” She has recently been working on a new scent for Spring: Country Girl, inspired by her childhood, growing up in regional Western Victoria.